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User Personas User persona, in user-centered design and marketing, is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Defining a person is important and useful for understanding the goals, desires, limits, and behavior of users. This can help companies, for example, on decisions about a service or product, such as the features, interactions, and visual design of a website or a web app. For a better analysis of the information, qualitative and quantitative searches are carried out. Generally, character information is summarized from data collected from user interviews. You can also getRead More →